Questions, answered

Everything you want to know before you start.

Plain English only. No jargon, no fine print surprises. If your question is not here, ask us and we will answer it within one working day.

Websites

About rebootd.

What is rebootd. and how does it work?

rebootd. is a done-for-you website service for UK businesses. You answer a short questionnaire about your business, we research your sector and send you a brand direction document within 72 hours, and once you confirm the direction we build your site. You get a launch date before we start: usually within two weeks for Essentials and three weeks for Business.

Is this just AI, or are humans involved?

Both, deliberately. AI handles the research, the copy drafts, the colour work, and the build, which keeps the cost far below agency prices. A human reviews and refines everything before it reaches you. Nothing goes out without someone signing it off. AI-powered. Human-refined.

How is rebootd. different from Wix or Squarespace?

Wix and Squarespace give you a tool and leave the hard part to you: what to say, how to position your business, what the site should achieve. rebootd. is done for you. We ask the right questions, make the decisions, and deliver a finished site. Wix lets you build a website. rebootd. builds you one.

How is rebootd. different from hiring a freelancer or agency?

An agency does similar strategic work but typically charges £5,000 and up, and takes weeks or months. Freelancers vary, and many disappear after launch. rebootd. delivers agency-style thinking in days at a fraction of the cost, with ongoing care after launch for £60 a month.

Who is rebootd. for?

Small businesses where the website genuinely brings in customers: therapists, coaches, consultants, wellness and beauty businesses, boutique hospitality, professional services, and creative businesses. If you are good at what you do and want a professional site without it becoming a second job, rebootd. was built for you.

The build process

How long does a build take?

Your brand direction document arrives within 72 hours of your £99 payment. Once you confirm the direction, an Essentials site is usually live within two weeks and a Business site within three. You get a launch date before we start, and we tell you straight away if it moves.

What happens after I pay the £99 brand direction document fee?

We research your sector and competitors, then prepare your brand direction document: one colour recommendation, one typography pairing, and one copy voice chosen for your business, with the reasoning behind each. It arrives within 72 hours, and the £99 is credited in full against your build total.

What is the brand direction document?

It is the strategic brief most website projects skip. It covers your competitive landscape, your positioning, and a considered recommendation for colours, typography, and copy voice, all grounded in how your sector actually looks online. It is yours to keep whether or not you go ahead with a build.

What if I do not like the recommendation?

Tell us what missed the mark and we will revise it. If the revision still does not feel right, we refund you in full, processed within 7 working days.

Can I have input into the design and copy?

Yes, at the right moments. The questionnaire is where your input shapes everything, and you review the finished site before it goes live. What you do not have to do is sit in design meetings or write your own copy. That is the work you are paying us to take off your plate.

What pages are included as standard?

Essentials includes Home, About, Services, Contact and Blog, plus Privacy and Terms pages. Business adds FAQ, Testimonials, Portfolio or Gallery, and one more page of your choice. Every page is written for your business, built to load fast on mobile, and structured so Google and AI assistants can find and recommend you.

Can I add extra pages or features?

Yes. You can add extra pages, such as a team page, to any package, each at its own one-off price rather than a monthly fee. Booking is an optional monthly extra you can switch on or off as your business changes. Online payments with no monthly charge come with the Business package. The pricing page shows the cost of each.

Can I add extra pages or features?

Yes. You can add extra pages, such as a team page, to any package, each at its own one-off price rather than a monthly fee. Booking is an optional monthly extra you can switch on or off as your business changes. Online payments with no monthly charge come with the Business package. The pricing page shows the cost of each.

After launch

What does the £60 a month cover?

Hosting, security updates, small content changes each month, a monthly check-up of your site, and a short health report by email. No minimum term, no exit fee and no hidden costs.

Who do I contact if something goes wrong?

You have a named contact and a clear support process. rebootd. is a service with ongoing support built in, not a freelancer who might disappear after launch.

Do I own the code and content?

Yes. The code we write for you, your copy, the original images we create and your brand direction document are yours. If you ever leave, we give you a copy of the code on GitHub and an export of your content. Services that run on our platform, such as content editing, booking and payments, end when you leave.

Can I move my site away from rebootd.?

Yes, at any time. There is no minimum term and no exit fee. If you leave, we give you a copy of your code on GitHub. Moving it and running it elsewhere is then up to you or your next developer.

What happens if I stop paying for hosting?

Your site needs to live somewhere, so if you stop the monthly fee it is taken offline. Before that, we give you a copy of your code on GitHub and an export of your content, and nothing is deleted without warning.

SEO and AI visibility

How does rebootd. help my site rank in Google?

Every site is built with a strong technical SEO foundation from the first line of code: correct page titles and descriptions, structured data, fast loading on mobile, and content written around what your customers actually search for. SEO is part of the build, not an add-on.

What is AI search optimisation and why does it matter?

AI search optimisation means structuring your website so AI assistants like ChatGPT, Google AI, and Perplexity can read it, understand what you do, and recommend you by name. More and more people ask AI for recommendations instead of searching, so this is becoming as important as traditional SEO.

Will my site appear in ChatGPT or Google AI answers?

We build every site so that it can. AI assistants pull answers from clearly structured, well-described content, which is exactly how we build. No one can honestly guarantee a specific placement, in AI answers or in Google, but we make sure nothing about your site stands in the way.

Why does my current website not show up in Google?

Usually one or more of these: pages missing titles and descriptions, slow loading on mobile, thin or vague content, or no structured data telling Google what you do and where you do it. Our £60 audit runs more than 20 checks on your site and tells you exactly what is wrong in plain English.

Pricing

What does a rebootd. site cost?

Essentials is £1,800 and Business is £2,250. Bespoke projects are priced after a conversation. You start with a £99 brand direction document fee, credited in full against the total. There is no VAT to add. Hosting and care are £60 a month, with no minimum term and no exit fee. Full pricing is on the Pricing page, linked from the menu.

Why is the fee only £99?

Because you should not have to commit £1,800 before seeing how we think. The £99 covers your brand direction document. If you love it, the £99 comes off your build total. If the revised version still is not right, we refund you in full, processed within 7 working days.

Is the audit fee refunded if I go ahead with a build?

Yes. The £60 audit fee is credited in full toward your build.

Are there ongoing costs beyond hosting?

Extra pages are a one-off cost added to your build, not a monthly fee. Booking is the only optional monthly extra on sale today, and you add it only if you need it. The £60 a month covers hosting, security updates, small content changes, a monthly check-up and a short health report. We do not sell domains or business email: use your existing domain and email, or we show you how to set them up in your own name.

What do add-on features cost?

Extra pages can be added to any package at their own one-off price: FAQ page £145, Portfolio and Gallery £215, Testimonials page £145, Team page £145, Additional custom page £180, Local landing pages (pack of three) £325. Optional monthly extras: Booking system £25 a month, Website chat assistant £25 a month, Video wall £20 a month. Online payments with no monthly charge come with the Business package.

Systems

Website functions and custom tools

How much does it cost?

A scoping day is £850. Build and consultancy time is £850 a day, estimated in advance and agreed before each phase starts. Monthly support starts at £500. No VAT is added: Rebootd Limited is not VAT registered. You are never billed for time you did not approve.

Why a day rate and not a fixed price?

A website is a known job, so we price it fixed. A system depends on your business, so we scope it first, then give you a written estimate for each phase. You approve each phase before it starts, which in practice works like a fixed price with a clear end date.

Do we own what you build?

Yes. The code is yours, with full written instructions. If you ever leave, we give you a copy on GitHub. There is no licence fee and no per user charge. You pay for hosting, and monthly support is optional.

Is our data safe?

We tell you exactly where your data is stored and which services touch it, we work to UK GDPR, and we put it in writing.

What if it breaks?

On a support plan, we fix it. Without one, you have written instructions and it is built with standard web tools any web developer can support. Nothing is hidden in a system only we can open.

Do we need to understand AI?

No. You need to understand your business. We build the thing that does the work and hand you the instructions. You will not be asked to learn a new tool.

We use Microsoft, not Google. Does that matter?

No. What we build lives in your website, so it works whichever office software you use. If it needs to send results to Xero, HubSpot or similar, we quote that connection separately so you can see the cost.

Can you replace software we pay for every month?

Often, yes. If you rent a system that only half fits and charges per user, we can build one that fits exactly. You pay for the build and then it is yours, with as many users as you like. Hosting and support are the only ongoing costs.

How long does it take?

Most first engagements run 4 to 12 days of our time over three to six weeks, depending on how quickly your team can test and approve.

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